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Every year, the funds we raise go to the Gene Goodreau Patient Assistance Fund. We can PROUDLY say that 90% of ALL the proceeds we raise, go DIRECTLY to the patients.



On April 19, 2007 Gene succumbed to his lung cancer. However, for months before he, courageously, battled his illness by taking chemo therapy and radiation treatments at the London Health Cancer Clinic. We were lucky to have good benefits, and were financially able to cover all the multiple costs for traveling and medications that were not covered, rentals of wheel chairs and other medical apparatus's or necessities that were needed throughout his illness. Many people are not so lucky.           

While in London we heard stories from medical staff and patients alike that many working people while being treated had no benefits. Their illness forced them to leave their jobs and they had little or no income during this time. They, and many patients who are retirees were being forced to deplete their savings, sell assets, or go into debt just to finance their costs. The fact that they had little income or some assets made them in-eligible for many assistance programs. These people have not been a blight on our society and have paid their dues, they deserved help.

This is the reason for the patient assistance fund. We want to bridge the gap our society has left and try to take some of the financial burden from these patients so they can focus on battling their disease.



While her husband was undergoing chemotherapy, Susan Goodreau witnessed a heartbreaking scene at a hospital pharmacy that changed her life and those of hundreds of cancer patients.

“A little old lady walked over, obviously a cancer patient. She had her turban on, she weighed 90 pounds soaking wet and she walked up to the pharmacy and they said that will be $1,100,” Goodreau said. “And she said I have no more money and they took the pills back.”

Goodreau said the pharmacy gave the woman a number to call to try to get financial help, but nurses said that could take weeks.

The Goodreaus were in tears on the way home to Tilbury from her husband’s treatment in London.

Goodreau said she doesn’t know what happened to the woman but it would become an all-too-common story — the plight of cancer patients who literally can’t afford to be sick.